Future Apps Announces its Speak it! Text to Speech Application is now on the Mac App Store

Last Updated on Tuesday, 26 April 2011 03:59 Written by admin Tuesday, 26 April 2011 03:59

Future Apps Announces its Speak it! Text to Speech Application is now on the Mac App Store

Speak it! for the Mac

New York, NY (PRWEB) January 12, 2011

Future Apps, one of the leading iOS development companies, announces entry into the Mac Platform with its Speak it! Text to Speech App. Speak it! is part of the only 1,000 apps to make the Mac App Store launch, and is now available for download. Future Apps is proud to take its four years of iOS development experience, and start creating industry leading applications for the Mac Platform as well.

Speak it! has been the best selling and highest reviewed text to speech app on the iOS platform, and Future Apps has taken the best features and molded them into a ground up remake for the Mac platform. Speak it! for the Mac uses the same industry leading voices that have made it such a great hit on iOS, which reproduce speech that is so clear and natural sounding you will have a hard time telling it is a computer speaking! You can use Speak it! for anything from a speech assistive app for people with vocal disabilities, to a personal document reader. Speak it! can read any sort of text you can select and copy from any other application including emails, word documents, and web articles.

Speak it! for the Mac also has some unique features just on the Mac Platform, and one our users will really love is called “Voice Shaping.” Voice Shaping will allow users to finely tune the supplied voices by changing their pitch and tone. This has the effect of producing endless variations of a voice, making it sound higher or lower pitched, and more masculine or feminine.

“We are very excited to make the move to the Mac OS Platform with one of our best selling iOS apps,” says Future Apps founder and CEO John Stefanopoulos. “The Mac App store is poised to create the same type of success for developers and customers alike that the App Store did for the iPhone in 2008, and we are happy to be part of it once again.”

Speak it! for the Mac is available immediately for download on the Mac App store for an introductory price of just $ 4.99*. Stay tuned for even more exciting Mac OS applications from Future Apps in the coming year!

*Mac App store requires a Mac with Mac OS Snow Leopard 10.6.6.

Mac App Store Link

About Future Apps Inc:

Future Apps is a software base company currently dedicated to providing cutting edge software solutions to the iOS platform, and now the Mac OS platform as well! We pride ourselves in creating rich applications designed at creating new folds of what is possible with mobile and desktop software. We strive ourselfs to create applications which are simple and easy to use, yet provide an immersive user experience. This is the design philosophy infused in our apps.

###

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Marketer-Controlled Mobile Messaging: Urban Airship Adds Easy-to-Use Dashboard for Fast Mobile Messaging and Metric Reporting For Mobile Apps

Last Updated on Tuesday, 26 April 2011 11:59 Written by admin Tuesday, 26 April 2011 11:59

Marketer-Controlled Mobile Messaging: Urban Airship Adds Easy-to-Use Dashboard for Fast Mobile Messaging and Metric Reporting For Mobile Apps

Mobile marketers can track how much time a user spends in their apps with Urban Airship Reports.

Portland, Oregon (Vocus/PRWEB) February 17, 2011

Urban Airship, announced at Mobile World Congress in Barcelona, Spain, the availability of two new tools for mobile marketers. Urban Airship Push Composer offers a clean, simple, web-based dashboard so marketers can craft, configure and activate mobile messaging campaigns via in-app push notifications in real-time across multiple mobile platforms. Urban Airship Reports provides quantitative data on user behavior with apps, and by extension, user connection to the brands behind the apps. With Urban Airship’s Reports, marketers get relevant insight they can leverage to enhance the value of their mobile app campaigns.

“The time for experimentation on mobile has passed,” says Scott Kveton, CEO of Urban Airship. “It’s nearly impossible to build a business around a 99-cent app. Apps have to provide ongoing value, both to the user and to the brand. We’re giving companies the tools they need to build revenue and meet business goals on mobile with our mobile services platform. With the release of Reports and Push Composer, we’re delivering the full spectrum of tools apps need to engage, monetize, scale and track results.”

Urban Airship’s Reports gives marketers access to quantitative data about their mobile apps and how their app users respond to messaging campaigns. Presented in easy-to-interpret graphics, Urban Airship’s Reports will give marketers insight into how their users engage with their brands via their mobile apps. They can monitor such information as how many users opened their messages, what days and times got the largest response, how long users were in the app, and how those activities correlate to notifications sent.

With this data at their fingertips, marketers can better understand the relationship between push notifications and user engagement and refine their mobile campaigns to increase relevance, profitability and user engagement.

According to recent research from Forrester Research, Inc. (2011 Mobile Trends), “Forrester expects marketers around the world to finally allocate dedicated resources to mobile in 2011.” The independent research firm forecasts “marketing spend on mobile display ads and search will pass $ 1 billion in 2011. Marketers will find quantifiable ROI as mobile becomes a medium capable of generating real leads, driving foot traffic into stores, and selling products and services.”

“As marketers increase their investments in mobile, the demand for quantitative data grows. Marketers need to demonstrate how their apps impact their P&L,” says Kveton. “Our research shows that, increasingly, the business drivers for mobile apps are the business objectives of marketers. Marketers need to impact their business bottom lines with mobile apps and to do so they need data and metrics to help them measure app ROI. The data Urban Airship provides helps shape mobile marketing initiatives, including search, sharing and in-app advertising.”

With Push Composer, Urban Airship puts the power of push notifications directly into marketers’ hands, giving them the ability to send relevant mobile messages from within the app to users, even when the app is not in use. Push notifications are the most effective way to drive up user engagement with apps, a significant number of which stay unused and unopened on user devices after the initial download. Timely and relevant push notifications bring users back to the app, create ongoing conversations with users and strengthen ties to the brand. By streamlining the process via a browser-based dashboard, Urban Airship eliminates the need for marketers to understand how to make API calls or engage the services of a programmer.

Push composer also allows marketers to craft specific mobile messages to specific groups of users, i.e. they can batch notifications to users in certain locations, on specific devices, on specific platforms, etc. Marketers can also tag users by categories, such as users who have been inactive for a period of time. They can send messages in real-time, instantly, or schedule messages to go out at a time and date in the future.

“We’re seeing some very interesting use cases with some of our beta users,” says Kveton, who points to the unique properties of the mobile channel to drive users into a call to action exactly when user interest is highest. One of Urban Airship’s private beta customers is a professional sports team that uses Push Composer to send game scores and detailed updates as they happen. A team marketer in the press box can bring the excitement of the game to the thousands of the team’s fans tracking their team on their mobile device.

Kveton cites the potential for quick polls, such as immediately after a brand’s television commercial airs. Marketers could ask for direct feedback from people who have already self-identified with the brand by downloading the app. Marketers can take their mobile campaigns one step further with Urban Airship’s Rich Push and actually embed video from the sports match or a clip from one of the brand’s ads into the message itself.

In-App Purchase and Subscriptions

In addition to Push Composer and Reporting, Urban Airship recently opened a beta program for Android in-app purchase. With this new service, Android developers will be able to sell content directly from within their applications, presenting a huge opportunity for companies to increase app revenue. According to Urban Airship’s recent developer survey one of the most-requested features for Android has been functionality similar to Urban Airship’s in-app purchase for iOS, which Android just recently announced. In-app purchase for Android promises to be a rich offering that will open up an app-revenue model that is increasingly popular as companies seek to monetize their mobile offerings.

In-app purchase is the cornerstone of Urban Airship’s Subscriptions product, recently added to Urban Airship’s drop-in library. Subscriptions provides the infrastructure to deliver the subscription content to multiple devices associated with the end user, a recovery flow for previously purchased content in the event a device is lost or reset, tracking of subscription expirations, and a method for reminding customers about renewals via push notifications.

Urban Airship’s Subscriptions tool is currently in use in apps from Newsweek, The Guardian (UK Newspaper), and the Daily Mail with many more in the pipeline.

About Urban Airship

Urban Airship powers the world’s most successful mobile apps. Providing breakthrough technology, Urban Airship makes mobile marketing far more engaging, effective, and efficient. Top brands depend on Urban Airship to ensure their mobile app initiatives are scalable and profitable. Verizon, Dictionary.com, Tapulous, and Warner Bros. are just a few of the thousands of companies that utilize Urban Airship’s innovative platform to reach and engage target audiences – and increase app revenue streams. Urban Airship puts the power of influence in marketers’ hands through push notification, rich messaging, in-app purchases and data tracking with a cross-platform offering. The privately held company is based in Portland, Oregon. For more information, visit urbanairship.com.

###

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Mozilla Labs | Open Web Apps

Last Updated on Monday, 25 April 2011 12:13 Written by admin Monday, 25 April 2011 12:13

Overview of Mozilla Labs’ proposal for an Open Web App Ecosystem, its underlying technology and tech preview implementation. More information: apps.mozillalabs.com
Video Rating: 4 / 5