Apples Are the New Superfruit

Last Updated on Thursday, 28 April 2011 05:03 Written by admin Thursday, 28 April 2011 05:03

Apples Are the New Superfruit

Grannysmith

Santa Monica, CA (Vocus) April 1, 2010

For more than three-out-of-four Americans, apples and apple beverages fill the dual purpose of being a “better-for-you” food, and a fruit that integrates easily into hectic lifestyles, according to a groundbreaking report released today titled Apples: The Next Superfruit. The report is based on a poll conducted by SupermarketGuru.com, a leading online resource featuring consumer information about marketing issues and consumer trends.

Phil Lempert, a food, consumer and marketing trends analyst and CEO of The Lempert Report and SupermarketGuru.com, created the survey about apples on behalf of the U.S. Apple Association.

“Apples are a year round fruit and consumer willingness to buy, eat and serve more apples is a vast opportunity for retailers,” says Lempert. “Merchants already display apples prominently as a stage-setter, but now they need to think further about how to tap into this mindset that apples are a ‘superfruit’ and great for a person’s health and overall wellness.”

Between December 2009 and February 2010, SupermarketGuru.com conducted a national consumer panel on its website. In all, 1,021 chief household shoppers detailed their beliefs about apples and apple products with regard to nutrition, health, eating habits, merchandising influences and more.

The SupermarketGuru.com consumer panel is an opt-in food-involved population of more than 94,000 shoppers that pre-registered with the site and submitted their confidential demographic information. Respondents to this survey were 84% female.

When asked to rate ten individual fruits separately on a scale of one- to-10 (1 is most healthful, 10 is least healthful), survey respondents showed their strongest conviction for three particular fruits: blueberries, apples and pomegranates. 64 percent rated apples a one, two or three on the scale of one-to-10.

This high perception of healthfulness reflects consumer awareness of apples’ many nutritional attributes. Females (87%), largely Boomers (72% age 50 and older) led the survey respondents who rated apples a one on the health scale. A majority (51%) spends $ 81 or more per week on groceries for a two person household. However, the income group that rated apples as most healthful (1) is defined in this survey as lower income – 28 percent of respondents who earn $ 25,001 to $ 55,000 annually per household.

“This is interesting because blueberries and pomegranates are higher priced food options,” said Lempert. “We suspect one reason why the lowest-income tier of $ 25,000 and under wasn’t among the percentage leaders in this survey is the continued under-serving of their neighborhoods by supermarkets—which means they have less access to fresh produce. This also fits in with the paradigm that lower income households tend to be more obese.”

Nine-out-of-10 consumers said a resounding ‘Yes’ when asked this question:

“If you or someone you know is trying to eat healthier in 2010, have you considered apples and apple products as a regular part a healthier diet?”

In addition, nine-out-of-10 respondents believe:

Apples and apple beverages, especially those with the peel left intact, are rich in plant compounds called polyphenols and antioxidants, both known to promote health. (92%)
Apples and apple products may help to boost weight loss efforts. (89%)
Daily consumption of apples and apple products can help reduce LDL (low-density lipoprotein) or “bad” cholesterol levels and protect against heart disease. (85%)

Once the survey disclosed that scientific evidence supports the health statements about apples, overwhelming majorities of adults who took this survey said they will buy and serve apples to their families and house guests more often.

Lempert emphasizes, “The magnitude of their response reflects their desire to eat healthfully—and the ability of apples to help them do that because of their nutritional makeup, portability, affordability and accessibility.”

Lempert says this is a message to retailers. “There is a terrific merchandising opportunity here. They can put apples and apple products throughout the stores. 78 percent of consumers perceive the bountiful display bins as the number one way retailers promote the healthfulness of apples and apple products. Results also showed consumers were hard-pressed to name other tactics used to promote a healthfulness message.”

When asked about the survey results, Nancy Foster, President and CEO of the U.S. Apple Association states “This groundbreaking report helps the American apple industry connect with their customers by better understanding what they’re thinking and how to communicate with them about enjoying this delicious ‘superfruit’ in all of its forms—fresh or processed.”

About SupermarketGuru.com

Founded in 1994 by Philip Lempert, http://www.SupermarketGuru.com is a leading online resource providing consumers with food safety, products, trends and shopping tips. With more than 2.5 million visitors annually, consumers have access to breaking food industry news, health and nutrition tips and information. In addition, visitors are invited to join the supermarketguru.com Consumer Panel where they have the opportunity to offer their own candid comments. For more information, please visit http://www.supermarketguru.com.

About the U.S. Apple Association

The U.S. Apple Association (USApple) is the national trade association representing all segments of the apple industry. Members include 40 state and regional apple associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business. USApple’s mission is to provide the means for all segments of the U.S. apple industry to join in appropriate collective efforts to profitably produce and market apples and apple products. For more information, please visit http://www.usapple.org.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

AppleBoost.com Launches New Website: Harnessing The Nutrition and Health Benefits of Organic Apples with Breakthrough Dried Apple Peel Powder

Last Updated on Tuesday, 26 April 2011 05:21 Written by admin Tuesday, 26 April 2011 05:21

AppleBoost.com Launches New Website: Harnessing The Nutrition and Health Benefits of Organic Apples with Breakthrough Dried Apple Peel Powder

Churubusco, NY (PRWEB) November 10, 2009

Many people have heard the old saying, “An apple a day keeps the doctor away.” Well, there’s something to that. Medical studies suggest that apples and apple peel may be beneficial for reducing many common ailments that can include cancer, diabetes, heart disease, arthritis, high cholesterol, inflammation, Parkinson’s, Alzheimer’s, and respiratory illnesses.

AppleBoost Products, Inc. has taken the adage to a whole new level with its groundbreaking, patented dried apple peel powder (DAPP), which harnesses the many nutritional properties of this high-fiber, low-calorie, antioxidant and phytonutrient rich fruit and makes it fun to enjoy.

And now it’s easier than ever to learn about the power of apples, with AppleBoost.com’s new website that is consumer friendly and features not only AppleBoost’s unique product line (which utilizes only the freshest, certified organic apples that are free of chemical pesticides, artificial fertilizers and ionizing radiation), but also contains healthy recipes, informative articles, educational information, a free health newsletter (Nutrition Intelligence Report), a health glossary, and much more.

According to Dave Copeland, President of AppleBoost Products, Inc., “We’re thrilled to launch the new site and help take the nutritional benefits of this magnificent fruit to the masses in a tasty, economic and convenient way.”

Copeland adds, “With people’s hectic schedules, it’s not always realistic to consume the amount of apples needed to do the body good … but we’ve changed that with our energy tubes, powders and capsules … perfect for just about everyone … from mothers, to kids, to seniors, to people on the go … no one should miss out on the opportunity for good health.”

It was in the laboratories at Cornell University’s Department of Food Science that apple peel’s healthful properties were first unlocked. Leading researcher Rui Hai Liu, Ph.D., focused much of his research on extracting the maximum nutritional value out of fruits and vegetables. His research led him to develop a patented process for drying and milling apple peel (which concentrates even further the already-dense nutrients in apple peel).

Copeland concluded, “AppleBoost has taken what Mother Nature perfected and simply turned it into a total package … and without any chemical alternations. We’re proud to bring this amazing breakthrough to consumers nationwide.”

For more information or to sign up for the free health newsletter, Nutrition Intelligence Report, visit http://www.appleboost.com/

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

ComputerRentals.com Now Carries Apple?s MacBook and MacBook Pro Computers as Part of Its Extensive Macintosh Inventory

Last Updated on Friday, 22 April 2011 05:22 Written by admin Friday, 22 April 2011 05:22

ComputerRentals.com Now Carries Apple’s MacBook and MacBook Pro Computers as Part of Its Extensive Macintosh Inventory

Los Angeles, CA (PRWEB) May 24, 2006

CRE- Computer & AV Solutions (http://www.computerrentals.com)stocks it’s laptop rental inventory with the all new Apple MacBook and MacBook Pro. These powerful laptops, based on Intel’s Core Duo technology, meet the demands of rental customers nationwide. Whether used for on-the-fly video editing or attached to an LCD Projector for a corporate presentation, the MacBook line of computers can meet just about any mobile professional need.

Designed for connectivity, whether to a wireless network or the latest in high end peripherals, the MacBooks can satisfy any laptop rental customer. Built-in Airport Express networking enables the computer to connect to any 802.11 G compatible network. The MacBook makes it easy to check your email at the corner coffee shop hot spot or the office WiFi network. The FireWire and USB 2.0 ports enable just about any digital electronics connection. It couldn’t be easier to attach digital cameras or card readers, DV cameras and MP3 players. Video Professionals will find the MacBook a perfect rental solution for their fast-paced workplace.

The MiniDVI port is a perfect solution for the professional Presenter. Connecting to just about any monitor or projector is as simple as plugging the appropriate MiniDVI adaptor. The MacBooks support DVI, VGA and S-Video making it a snap to connect to a video device. If the preference is to watch video on the ultra sharp Wide Screen display, simply pop a favorite DVD into the slot loading optical drive.

These computers also offer the new MagSafe Power Adaptor technology which will prevent the rental Mac from flying off the desk when a co-worker accidentally trips across the cable. The cable will break away cleanly leaving both the computer and the adaptor safe from damage. Additionally Mac OS X has superior power management ability ensuring long battery life.

As with any new technology in the marketplace, consumers may exhibit concern about compatibility, functionality or capability. Renting a newly introduced product enables customers to examine the technology before making a purchase commitment. Chicago-based Network Administrator Scott Zeitlin explained the advantage of renting equipment. “Our network is comprised Mac OS, Windows and Linux computers. Whenever we introduce a new operating system, or computer, we need to perform compatibility testing to make sure the new technology doesn’t crash the network. Renting a computer lets me test the machine without a serious impact to my budget.”

The MacBook joins CRE-Computer & AV Solutions (http://www.computerrentals.com) extensive inventory of Apple technology. Other recent additions include the Intel-based iMac, 30” Apple Cinema Display and the incredibly powerful PowerMac G5 Quad and Dual Processor models. The Power Mac G5 Dual and Power Mac G5 Quad feature dual-core PowerPC processors, a PCI Express expansion bus, and workstation level graphic capability.

ABOUT CRE: Founded in 1980 in Los Angeles, California, CRE – Computer & AV Solutions is a nationwide leader of computer and laptop rentals, audiovisual rentals, plasma rentals and more for corporate and special events with services throughout the U.S. and Canada. For more information, visit http://www.computerrentals.com.

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Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.